Upload List of Emails to Linkedin Campaign
If y'all're in the B2B infinite then you probably have a list of companies who you want to work with, or possibly you just have a few dream clients in mind.
With the help of LinkedIn Ads, yous tin use company list targeting to reach those prospects. In other words, you lot have the chance to turn those dream clients into clients. This weblog post will explicate everything that y'all demand to know to get your ads in forepart of those companies.
How to Use Company List Targeting
1. Uploading the Audience
LinkedIn likes to modify things up frequently, but the steps we're about to explain should be hereafter-proof. Start by going to the LinkedIn Ads Campaign Manager, click onAccount Assets, and selectMatched Audiences.
Once y'all're in Matched Audiences yous tin run into all the audiences you've created in the past, and this is where you'll exist creating the audience yous'll exist using company listing targeting on.
At the top-correct of the folio clickCreate audienceand below theUpload a listheader, click onCompany/Contact.
On the next page you lot'll be shown a brief clarification of "all-time practices". This list includes advice for a company list including that you upload at least 1,000 companies – y'all can upload up to 300,000 companies, but hitting that 1,000 threshold isn't necessary if you're going for your peak 100 prospects.
If you keep reading, y'all'll also run into that some item about each company is required. Typically what we do is have the visitor name and visitor website – this is enough for what nosotros're doing.
That being said, if you lot wanted to increase the match charge per unit, adding more than information nearly the companies would be beneficial.
The side by side affair you demand to do is give your audience a proper name and and then upload your company list. For outset-time users, information technology'south a adept idea to click onDownload the company list template and populate that.
This template includes all the columns of information that you can enter. The more than information you provide nigh these companies, the better the match rate will exist. But, equally we said before, all you actually demand is the company name and website.
One time you lot've prepared the list, go ahead and upload information technology to LinkedIn like so. Annotation that it'll take LinkedIn a day or and so to procedure your company list before you can actually target it.
ii. Targeting the Audience
With the uploading out of the way, nosotros can go ahead and create a new entrada to target the new audience. Caput dorsum to the LinkedIn Ads Campaign Manager and click Create campaignto become started.
Next, go alee and choose your goal – for this example, we're going to useWebsite visits. Roll downwardly and below Who is your target audience?, click Audiences and then List upload. From hither, you'll be able to choose the visitor list that you lot uploaded to LinkedIn Ads.
Once the audition is selected, a performance forecast volition be shown. This will show your audience size, the expected 30-24-hour interval spend, how many impressions yous'll arrive thirty-days, the ad's CTR (click-through-rate), and the expected xxx-twenty-four hours clicks.
If you notice that your audience size is too small for constructive company list targeting, add more companies to your listing and upload it again.
On the other mitt, if your audition is too big, cut down the listing a bit by removing large companies.
Keep in mind that what you see hither is a forecast, this isn't a guarantee of the results you lot'll get. If you get everything right, your CTR could be much higher and y'all might get more than clicks than expected.
That's all there is to it. Make your list, upload information technology, and run a entrada targeting an audience of your meridian prospects.
Tips for Company List Targeting
Now you lot know what needs to be done to set a list and put a company list targeting strategy in place. To give you a leg up over the competition, here are some bonus tips.
1. Use Online Tools to Enrich Company List Data
We've said it a few times, but yous tin can get past with merely the visitor proper name and website. That existence said, if you want to maximize your reach then using online tools can help enrich your listing data. In particular, there are tools which volition fetch companies' social media profiles and populate your template with that data.
You can then upload this enriched visitor list and y'all'll have a better friction match charge per unit as a issue.
2. Layer Targeting to Narrow Down Prospects
Something that's really important to annotation nearly company listing targeting is that your ads will be shown to anybody in these companies. This includes the CEO, the CFO, the Hr manager, and even the janitor.
Nosotros can combat this (so that just specific people come across our ads) by layering the targeting deeper, whether it's by chore title or seniority. This volition emphasize your focus on specific individuals – most probable the decision makers – and finish your ads from appearing in front of irrelevant people.
Keep in mind that by doing this, your CPMs and CPCs are going to increase too. The only manner to mitigate this cost increment is by doing everything y'all tin to make your ads perfect. In other words, create appealing ads and don't autumn into the trap of common LinkedIn mistakes.
Let's Become to Work
By adopting a strategy that involves company list targeting, dream clients can go a reality. Every bit y'all tin can tell from the steps we took to a higher place, it's not hard to put this in place either.
Withal, if LinkedIn Ads is new territory for yous, this might be something you lot struggle with. If you don't desire to accept this claiming on lath by yourself, give KonvertLab a call and we'll help you through it! We specialize in Facebook Ads, Google Ads, and best of all, LinkedIn Ads.
All you lot have to do is book a call with united states of america past clicking the button below. During this call we can discuss your concern's needs and what our squad can practice to meet those needs. Why look any longer? Let's start growing your concern together!
Source: https://konvertlab.com/linkedin-ads-company-list-targeting/
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